Designing and Ideating

After doing some research I have decided to work towards a redesign of the 2012 olympics logo.  After some googleing and investigation into old olympic logos I figured out a few things.

1.  people are incredibly upset about the choice for the olympic logo

from blogs to newspapers there is a lot of up roar.  There are also a lot of people choosing to do their own quick redesigns - and most of them are much better then the current logo.

2.  Past olympic logos have a few things in common (the ones that were successful)

using an abstracted or simplified human doing an activity is popular

something involving or representing the city or country the events are happening in

using something involving the spirt of the olympics (the torch for example)

using the olympic rings as a design element is not popular or successful.  

From this many ideas have been sketched and scribbled.  Currently I am not sure what direction to go.  I like a couple of my ideas but I feel that I should push myself a little more in thinking outside the box and away from what an olympic logo is.  Stay tuned for a final design.

~J

The bad and the worse

Our first assignment has to do with redesigning a bad logo that already exists.  After doing some research and reading the designer blogs out there to see what others thought, this is what I came up with.  I also did some research on the companies to discover why their logo wasn't working.

Cablevision is a company that does telecommunications of all forms and owns some of the biggest music venues in the US - including Madison Square Garden and Radio City Music Hall.  The logo is awful and doesn't convey a sense of what the company is or does in any way at all.  It could use a lot of help.

The Verizon logo is so common and well known, however it

 is awful!  I doesn't tell you anything about the company or what it does. The giant check mark is kind of like a v, but not entirely and is not strong enough to stand on its own as a logo without the verizon wordmark.

The logo for the 2012 Summer Olympics is one of the worst logos I've ever seen.  The idea that it says "2012" is incredibly hard to see and the feeling of the olympics is only conveyed in the presence of the olympic rings.  Their goal of energy and enthusiasm and world union is almost entirely lost.

While there are many other incredibly bad logos out there these are the three that I am between for the project.  More on the end results later.

~J

Design and Inspiration

This blog is started for the purpose of DHA 3352 Graphic Design II. Hopefully the design and inspiration and ideas and process information posted in this blog over the next semester will be helpful in discovering my design process.

Hopefully the inspiration and usefullness of this blog will continue to be used past this semester and into my future as a designer

~J