The bad and the worse

Our first assignment has to do with redesigning a bad logo that already exists.  After doing some research and reading the designer blogs out there to see what others thought, this is what I came up with.  I also did some research on the companies to discover why their logo wasn't working.

Cablevision is a company that does telecommunications of all forms and owns some of the biggest music venues in the US - including Madison Square Garden and Radio City Music Hall.  The logo is awful and doesn't convey a sense of what the company is or does in any way at all.  It could use a lot of help.

The Verizon logo is so common and well known, however it

 is awful!  I doesn't tell you anything about the company or what it does. The giant check mark is kind of like a v, but not entirely and is not strong enough to stand on its own as a logo without the verizon wordmark.

The logo for the 2012 Summer Olympics is one of the worst logos I've ever seen.  The idea that it says "2012" is incredibly hard to see and the feeling of the olympics is only conveyed in the presence of the olympic rings.  Their goal of energy and enthusiasm and world union is almost entirely lost.

While there are many other incredibly bad logos out there these are the three that I am between for the project.  More on the end results later.

~J