1. people are incredibly upset about the choice for the olympic logo
from blogs to newspapers there is a lot of up roar. There are also a lot of people choosing to do their own quick redesigns - and most of them are much better then the current logo.
2. Past olympic logos have a few things in common (the ones that were successful)
using an abstracted or simplified human doing an activity is popular
something involving or representing the city or country the events are happening in
using something involving the spirt of the olympics (the torch for example)
using the olympic rings as a design element is not popular or successful.
From this many ideas have been sketched and scribbled. Currently I am not sure what direction to go. I like a couple of my ideas but I feel that I should push myself a little more in thinking outside the box and away from what an olympic logo is. Stay tuned for a final design.
~J
I agree with you that the London Olympic logo is horrid, but the one thing that I kind of liked about their process is that it was so out of the box from what the other Olympic logos were. I also agree that it needs to get redesign, but I would like to see something that is completely different that what has been done before, but maybe I tie into the past, if that makes sense. Good luck, and I am excited to see what you will do with it.
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