Brio is a company whose heart is focused on the home and what that means to each individual. By providing a variety of services for a variety of customers, Brio hopes to help homeowners stay away from foreclosure and the possibility of loosing their home.
The services that will be provided include consulting, information sessions, installation, product purchasing, and renovation of homes. These services can come into play at a variety of times in the life of a homeowner. These stages would be preventative measures, in trouble, and on the verge of loosing their home. In the last case we would be able to provide therapy and relocation assistance. The needs of the homeowner are our biggest concern.
The audience that we would be serving is anyone that owns a home. The types of people that would come to us could greatly vary. However, they would all have a want or need to save money in their homes and stay away from foreclosure. The age range, sex and demographics of this group could vary greatly.
Our company will be about saving people's homes. The home is important to many people because of the memories it holds and the status and meaning behind it. At Brio we strive to be loving, caring, and kind. We want to project an image that is convenient, worry-free, and cost effective. We want to be known in the community as a part of the community and not just another cookie-cuter business.
By choosing our company, a customer can gain many valuable things. A new homeowner could come to learn how to save money and be cost efficient in their homes. Someone who is struggling financially can gain financial consulting and we will hopefully be able to turn them back on track. Someone who is close to loosing their home might need relocation assistance or therapy to help get through the trauma of loosing their home. We will offer all of these services in a variety of ways, each tailored to the customer and their individual needs. While our services are not non-profit, our ultimate goal is to give affordable solutions and services so we are not a financial burden to our customers.
While we have some competition in making a home energy efficient, our company takes a stance in the market by focusing on keeping people in their homes. Our energy efficient programs and "go green" attitude toward saving money is only one small aspect of our business. However, our ultimate goal is keeping people in their homes.
The objective of our identity is to be a friendly and approachable company. We don't want people to feel ashamed or afraid to use our services and our identity should tell people that. It should represent convenience and cost-effectiveness. Ultimately the idea of "home" and what that represents to each individual will drive the company and the way that we operate as a company and with our customers.
~J
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