Wednesday, March 4, 2009

2 Logos




There first one has iterations with blacks and greys as well as a few different numbers of rocks, but this is what I showed in class. 

The next logo just has 3 color variations.  Same type face.  I think I am going to work with the type face to get it to work more with the logo.

1 comment:

  1. In general, the stone concept is stronger, more memorable, and more unique. It also lends itself to future identity applications more so than the bricks. The wordmark (in all instances) needs much more unification with the symbol– not just in placement, but in form, shape, size, etc. The stones are inherently more unique than the bricks due to their varying size, shape, etc. But, the wordmark is just as typical as the bricks– lacking in character and strength. Consider a typeface that has extended weights (to make it more 'squashed') or bolder forms. Also, the shape above the "o" could be rounded to mimic the stones. Be sure to infuse your personality within the complete logo– both in the symbol and wordmark. Look carefully at how each stone interacts with those below it (the top one is particularly standing out) and carry through that thoughtfulness to your letterforms and how they relate to each other / interact / and overlap.

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