Saturday, March 7, 2009

Typefaces ... can't figure it out!


I am working on defining my final logo and I have decided to go with the rock concept. I am not sure what direction I should go with the typeface and need some input. Is a more solid typeface better? serifs or no? script? I will end up stylizing the "o" and maybe the rest of the typeface but I need an idea of where to start.

I also would like some ideas on the best way to integrate the typeface into the logo. If a better typeface will help with it in the previous location that could work, but any suggestions would be greatly appreciated.

Also, what would people think if I put the rocks into more of a greyscale then the browns?

Thanks for the input!!

1 comment:

  1. Have you tried less stones and placing them on top of menno, but with enough space on the right so that the peak on the "O" still works? I would suggest the top three stones.

    As far as the typefaces, I think the lowercase works better, since you want to be approachable and helpful. Personal I like the rockville, didot, the century gothic and the one right above that one. The Didot gets hard to read though because the high contrasting stroke widths.

    I like the contrast that is made with the organic 'circles' of the rocks and the perfect circles of century gothic, creates a nice balance.

    If you decide to stylize your own font, you could try to match the style of the rocks, just a bit, don't make them rocks, that would be too Flintstones, but a little organic edge to tie them together.

    Hope this is helpful, I always feel I say one direction and everyone else says the other, sending mix signals which is just frustrating.

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