System Application

This is my system application. I got a lot of really good advice on information that homeowners would like from a company like menno. I wasn't really sure what to do with all of it, and in order to follow through on a lot of it I would have had to do a lot of research to get accurate information. I ended up deciding on a webpage. I made a homepage that was simple and clean and has the same welcome information as in my welcome letter from my communication system. I also used most of the information I got form the homeowners to form a blog and news page with snippets of information that would link to other pages with the rest of the information. This is what I have.

~J

Standards Manual

This is what I have for my standards manual. Any comments would be good. Just tweaking will need to be done before turning in.

~J

System Application

So I have been struggling a little with my idea for my system application, and I finally think I have a strong concept of what I want to do, I just need to implement it.  So I am going to do a simple, easy homepage. The design of it would be similar to the design of other pages.  Then I want to create the blog and news link because I got a lot of information from homeowners on what they would want to know/learn about from a company like Menno.  

This is what I have for the simple homepage.  The blog page would be similar, but with less of the image showing and more text and information.

~J

Standards Manual

I have decided on a format for my standards manual and have worked on the images section of the manual. This is what I have.

Graphic Standards

I am not sure what shape/style my graphics standards manual will take yet but I have taken into consideration the things that will go into it.

Use of logo:
- always appears in logo type when not used in body copy
- appears in arial when with-in body copy
- appears in tan (C=18 M=25 Y=35 K=0) lt. tan (C=4 M=4 Y=27 K=0) or the blue-gray (C=25 M=8 Y=0 K=78)
- never appears smaller than 1/4" or larger than 3"

Typeface:
- Georgia
- tagline appears in: Georgia bold italic

Colors:
- Main 4 colors: tan, blue-gray, dark brown and light blue-gray
- secondary colors: red, light tan, dark tan, brown, and medium blue-gray
- the tans are more to represent the use of the colors of the papers that Menno materials are printed on
- the red is used as an accent color on menno materials
- the blue-grays are used as a compliment to add depth and tranquility to the brand message

Other than that I am not 100% sure what I need. I think I should define something for the use of my images, however since this was an element that I introduced towards the end of the last project I am not totally sure how I want these to be defined in a standard sense.

~J

Idea Gathering for System Application

So not really sure what types of information I should be supplying to customers I sought out some information from current home owners. The information I got in return was really helpful.

A lot of them seemed to really like the idea of a newsletter of some sort or another. They also gave me a lot of info on different types of information they would want to know. The best suggestion was to have an "ask the expert" kind of question. They also suggested have a rewards or discounted program. This idea was expressed in several ways - either a "AAA for your house" sort of plan that Menno could offer, a recommendation section of recommending local experts, or coupons and discounts on things that have to do with your home. I also got a good amount of recommendations on the types of things that a homeowner wants information on.

I am not entirely certain yet what I am going to produce but I am strongly leaning toward a newsletter or information booklet of sorts.

I also intend on refining my materials from my system application to address some of the issues borught us on critique

~J

Inspirational Standards Manual

I chose this manual because I thought it had a clean design that wasn't trying to be too spiffy or crazy. I liked its horizontal design and use of color to separate the sections of each page. It had a lot of information without seeming too overwhelming. Also it had a lot of specific information that would easily help someone implement their logo, colors and standards correctly. this is only a few of the pages cause it was 20 pages long.

~J