After taking some time away from my identity and thinking about what changes I could make to better personalize a letter, business card and pamphlet could better suit and speak the language of my company I went back to work. I didn't change a lot, but I changed the shape of the business card and handout to hopefully fit the feel of my company more ...
Below is my pamphlet (front and back with different ideas/options) and some variability for business card colors (three background colors with two of the three accent colors)
~J
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I like that you went away from the generic business card shape. It's a good way to express around your identity more. Have you thought of using a gray-brown background on them too?
ReplyDeleteOn your pamphlet, I think you should leave some space in the front to give a little bit of information ON Menno. Think about hierarchy and how you can organize the information better. For example, on the top of the front would be the Menno logo along with a description. Then a second title saying 8 Tips to Save Money in Your Home, then the list which would continue until the back. Then at the bottom of the back you could have contact information.
Also, the tops of the pamphlets really make me think of an icecream shop most likely because of the "drip" and "melt" shapes that they seem to resemble.
I think the shape of your business card is great, because it separates itself from the normal, regular style of most business cards. The rock shape fits for for your company and the layout is easy to follow and there isn't too much going on. The pamphlet text could be a little smaller. It seems a bit large, but the format and style is well done. Nice work :)
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